What buyers look for when shopping for a franchise if a famous brand name doesn't top their list?
The past two years have seen many franchisors humbled as their systems got smaller. After growing by more than 40 percent between 2001 and 2008, the number of franchise units dropped by nearly 4 percent between 2008 and 2009, and just barely grew at all in 2010, according to a 2011 report from PricewaterhouseCoopers for the International Franchise Association.
Still, some franchise companies are bucking this trend. They are experiencing rapid growth in spite of the down market and the obvious challenges that exist. What's their secret? They either have powerful brands or a compelling value proposition driving their growth.
Over the last two to three years, companies like Subway, McDonalds and 7-Eleven haven't had any trouble attracting buyers because their brand names are so strong and well known. Being part of a brand with virtually 100 percent top of mind awareness with consumers gives potential buyers confidence and security.
Without a famous brand name to rely on, however, a franchise company desiring rapid growth in today's market must have the numbers on their side -- in a big way. In fact, the money side of the business has become even more important than the product or service the business offers.
Here are three key factors that lesser known but still rapidly growing franchises have in common -- and buyers are increasingly looking for:
· Low investment,
· Rapid Breakeven,
· High Margins.
So, how do you find these hot franchises if you're a buyer?
Start digging. Look for evidence of rapid growth and then burrow down to find the story behind that growth. When you find a company that's growing rapidly and has all of the characteristics discussed above, you've got a good target for moving forward and conducting a complete and thorough investigation.
Among other things, get to know the staff at the franchise company, carefully read their disclosure documents, talk to a number of their existing franchisees and make sure that their culture and values match yours.